Summerland is a unique event where influencers in the area come together with local design and wedding professionals. Some of our team attended this event as guests last year and had an absolute blast. So naturally, when asked to design the main lounge space and stage this year, we jumped at the opportunity! The idea was to create a space that could accommodate a large number of people, but still embrace the casual country luxury that Park Winters embodies. Careful styling went into each vignette to optimize seating, shade coverage, and of course, create that picture-perfect back drop wherever you looked. Our design inspiration was driven by celestial 60's/70's and Stevie Nicks which made for an absolutely bewitching vibe needless to say.
Concept, design, and production: Jenn Robirds Events | On location: Park Winters | Photos: Weddings by Scott and Dana | Floral: The Posh Posey | Rentals: Found Rentals, Celebrations! Party Rentals | Linens: La Tavola Fine Linen | Backdrop and custom goods: Shimmer and Stain | Music and sound: Function 45 Event Entertainment.
A large crescent moon arbor with darling leather SUMMERLAND letters by Shimmer and Stain totally spoke for our inspo.
Custom leather Summerland tambourines were necessary because nothing says Stevie Nicks better than a tambourine.
Meet our girl behind this magical day, Morgan!
It was important for these lounge areas to be not only stylish but functional and comfortable for guests to enjoy.
How cute is this little desert sun hat booth?!
Another epic piece. This one actually doubles as a moon bench that allowed guests to sit in the half-moon to the get the perfect picture.
Macy of the Posh Posey created dreamlike florals for the day.
The stage was made for keynote speakers and also doubled as a photo vignette afterwards. The Summerland Moon arbor became one of the most used branded photos of the event.
Since multiple different vignettes were spread across the property the aesthetic of each one needed to be on point from all angles.
Here's a look at our stage and lounge areas in use during the event.
Summerland was such a pleasure, we just cannot wait for next year!